S1605676 2.JPG

CASE STUDIES

 

Whatever changes you’re hoping to make or goals you’re trying to achieve, I’ll provide you with sound advice and professional guidance every step of the way.

Brand Consulting
Business Development

Professional Development
Project Management

CCGC_Logo_Main_black.png

We refreshed this legendary golf course's brand identity, updating its logo, email designs, and content strategy in the process. We did a complete overhaul of the website and featured a brand story video highlighting the course's rich history and championship legacy. I also helped implement an agile project management system for streamlined communication and accountability.

LUCK-logo-CMYK-v2_edited.png

Mr. Luckett approached me about wanting to reposition himself as a stylist that provides an upscale grooming experience. We created Luck's brand identity and helped develop a more visual content strategy to increase his social media engagement. In less than a year, Luck was able to attract a different clientele and double his rates. He recently partnered with an investor to purchase his first location.

Pawsome-LOGO-Primary-blk.png

Founded by a black national junior Olympic athlete, Pawsome Pamper Kit is a subscription box company for dog lovers. It was a pleasure to guide the development of PPK's brand identity and content strategy, which sparked significant improvements to the product packaging and helped increase social media engagement. Amidst a global pandemic, the company has recently expanded into its fourteenth state.

CreativeBay_LOGO-FINAL-white.png

Jared is a music producer and emotion-driven content creator. He approached me about developing an infrastructure to support his large-scale creative projects and ongoing business ventures. I guided Jared through the process of branding and incorporating his company, as well as developing a support team. The company now has two music video credits, and Jared continues to create content for some of the leading brands in sports, advertising, entertainment, and education.

A Natural Black Mama_FINAL.png

Lauren approached me about launching a blog for moms and natural hair enthusiasts. We guided the development of the blog's brand identity and digital strategy, as well as the website, email templates, blog posts, and video content. After introducing a project management system for daily communication and weekly accountability, everything was created and live in less than ninety days! Her online audience and email subscriptions continue to grow, along with her baby girl Dana.

Cinemastory_Logo_White_edited_edited.png

I worked with Shane to rebrand his ten-year-old video company and develop the infrastructure to support his business goals. We developed a new visual identity to create consistency across the brand portfolio. This led to increased online engagement, more consistent lead generation, and a bump in revenue. We improved the company's culture and efficiency significantly by implementing a framework for project management and employee communications.

 
D9225281-B933-43F9-AAAE-0C82B8E30A52-320

MESSAGE ME

I'd love to hear more about your ideas and goals and answer any questions you have.